Mortgage Loans - Articles & Advice

4 Killer Steps To A Targeted Sales Frenzy

Copyright [C] 2002 Shahnaz Rauf, www.snzeport.com

Target Your Customers. Yes zero down and pinpoint
with accuracy. Grab them.

Have you noticed how a particular combination of
shops always tend to cluster together, usually
within easy access of a major consumer center. Say
you will have a grocery store right next to a bake
shop, a hair saloon, maybe a pizza parlour or even
an ice cream corner, a toy store etc. Simple they
are all feeding off one another. Their customers
are usually the same set of people. Say you go for
groceries [a basic need], then your kid starts
hankering after a toy. OK lets get her one. Oops
it is lunch time. How about a pizza n ice cream?

On the web, if you are just starting out, it is
a good practice to lurk in the forums, find a need
and then slap them with it. This usually works for
info products and software. But what if you already
have a product/ service that you want to market
online. Say you are selling jackets or home
insurance. You need to go where your customers are.

Now how do you find your customers. How do you get
highly targeted traffic to your website? Of course
the conventional techniques of pay per click
advertising do work but can be a real drain on your
purse strings or even your brain- and may not give
you the amount of exposure you desire.

Here are 4 do-able steps that can immediately take
your sales to the next dimension:

1. Profile your target customer:

Develop a profile of your end consumer. This
information alone can identify your market.

- Who is the end user of your product (Kids, adults,
men, women, elderly, sick, newly married etc)?

- Who will most likely make/ instigate the buying
decision [ Parents, caregivers, school teachers,
employers, brides, etc]?

- Which financial category, geographical /cultural
region / heritage does your customer belong to?

- What’s the basic lifestyle of your customer?

2. Brain Storm for Keywords:

Use your customer’s profile to Come up with all
possible keywords and keyword combinations your
prospective customers could use to reach you. Say
if you are selling home insurance, besides the
obvious, your keywords could also include realtors;
estate planners, wedding planning sites; home loans;
liquidators, mortgage etc...[ here your prospective
client is anyone who owns a home, is most likely to
buy one or dispose one]. You can automate this
process using the services of www.goodkeywords.com
or www.wordtracker.com.

3. Target with laser precision:

Next go to www.google.com, use each of your keywords
on the search engines to find the relevant sites.
Here you can get as specific as you want. Say to
pinpoint customers in your geographical region or by
particular language, just use the "advanced search"
option or scroll down to the bottom of the search
results page and use the "Search Within results"
option. You may repeat this procedure on other
major search engines too.

4. Check And Advertise:

Visit all the targeted sites and join the mailing
lists. Watch a few issues closely to get the hang of
it. Then:

- Take out top and solo ads in the most relevant ones.

- Submit highly targeted and focused articles where
accepted.

- Swap Ads where applicable.

- Propose a joint venture to partner in your affiliate
program.

- Ask for a link exchange.

- Sponsor some event on the ‘dead on target’ sites/
ezines.

Just a few hours of meticulous research could work
wonders for you. You will save by eliminating the
untargeted ad expenses; and profit tremendously with
maximum returns on your advertising efforts for a long
time to come. So get smart. Target your customers.

------------------------------------------------------

Shahnaz Rauf is The Editor of The Monster Twister– a
Newsletter helping ordinary web owners achieve
extraordinary heights without losing their shirts.
To Subscribe
mailto:themonstertwister-subscribe@snzeport.com
Or visit her website at
http://www.snzeport.com/research.htm

----------------------------------------------------

Shahnaz Rauf is a freelancer actively seeking writing/ research projects. She is also the editor of the Monster Twister. For more information visit her websites: http://www.snzeport.com/copyW.htm http://www.snzeport.com/research.htm

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